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How it works

Pay for one stage at a time.

Each stage has a clear finish. At the end of each one, you decide what happens next.

Four promises

  • Three options when a build makes sense

    You pick the size of problem worth solving.

  • Milestones you can test

    If you can't check it at your desk, it isn't a milestone.

  • Payment in steps

    You're never far ahead of the work.

  • You own the running costs

    The AI and hosting bills sit in your own accounts.

The three stages

Stage 1: Diagnose

What you provide

An hour or two with the people who do the work, a look at the tools they use, and your best rough numbers. Rough is fine.

What you get
  • A map of the process as it runs today: what starts it, every step, who touches it, which tools, where the exceptions happen and what "done" looks like.
  • Where work backs up and where time or money leaks out.
  • A value model in your numbers and your words: what the problem costs each time and each year, with every line rated for how sure we are of it.
  • A clear recommendation. Sometimes that's "don't build this" or "buy software that already exists," and we'll name which one.
  • If a build makes sense, three options, each solving a differently sized problem.

Who it's for

You have a process that costs you time or money, and you want to know what's really causing it before you spend money fixing it.

What it isn't

It isn't a sales call dressed up as a study. The recommendation is the same whether or not you hire us for the next step.

How it's priced

A fixed fee, agreed before we start, over about two weeks from the mapping session to the written readout. Start a build within 30 days of the readout and the full fee counts toward it.

How it ends

You decide whether to go ahead, reshape the scope or stop. You keep everything either way.

See an example

A sample of what you get, for a made-up business with made-up numbers.

Open the sample diagnostic

Before any proposal

three questions

  1. Why this?

    Will the thing you're asking for produce the result you want?

  2. Why now?

    What makes it urgent this quarter instead of next year?

  3. Why us?

    Why not an intern, your IT person or software that already exists?

A weak answer means the project isn't ready yet. Better to learn that before you spend.

The timeline

From first call to 90 days

We map how the work runs and price the problem in your numbers. Every cost line gets a confidence rating.

Not ready to define the work yet

A smaller option, billed monthly in advance.

Sometimes the right first step isn't clear enough to scope. For that, we offer a small block of advisory hours with a cap and a named outcome: a decision you can make when the hours run out.

Next step

Start with the process that costs you the most.

Rough numbers are fine. Describing it takes about three minutes.

Tell us what's breaking